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Billboard Advertising in Springfield, MA in Hampden County, MA and Holyoke, MA

Map of Springfield Billboards

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Springfield, MA Billboard Advertising Rates

  • Estimated per display per period (4 weeks).
  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin (Lg)
Bulletin
(Large Billboard)		 $6,000-$8,000
Bulletin, Digi (Lg)
Digital Bulletin
(Large Digital Billboard)		 $6,000-$8,000
Poster (Md)
Poster
(Medium Billboard)		 $1,300-$1,800
Poster, Digi (Md)
Digital Poster
(Medium Digital Billboard)		 TBD


In the Commonwealth of Massachusetts, Springfield in Hampden County, MA and Holyoke have billboards on both highways and surface streets. The static/vinyl and digital/LED highway billboards in Springfield, MA generally generate more impressions than ones on the street. The digital billboards have creative that can be remotely swapped out. The static billboards typically have a two to three week lead for printing and installation.

Springfield, MA Billboard Advertising Data

No. of Billboards 260 (estimated)
Major Roads I-90 (Massachusetts Turnpike), I-91, I-291, US-5 (Riverdale Street), US-20 (Boston Road), MA-21 (Parker Street), MA-33, MA-57, MA-83 (Sumner Avenue), MA-116, Allen Street, Main Street, State Street, Liberty Street, Bay Street, Roosevelt Avenue, St. James Avenue, Wilbraham Road, Carew Street, Belmont Avenue
Major Neighborhoods Downtown Springfield, Forest Park, East Forest Park, Sixteen Acres, Indian Orchard, Pine Point, Liberty Heights, McKnight, Upper Hill, Old Hill, South End, Brightwood, Bay, Metro Center, East Springfield
Population 631,761 (estimated)
DMA No. 111
Race White 67%
Black 6%
Hispanic 20%
Other 7%
Median Income $57,857
Median Age 38
Zip Codes 01020 01101 01102 01103 01104 01105 01106 01107 01108 01109 01111 01115 01118 01119 01128 01129 01138 01139 01144 01151 01152 01199

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