Billboard Advertising in Massachusetts (MA)

Massachusetts (MA) Billboards Map

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Massachusetts (MA) Billboard Advertising Rates

  • Estimated per display per period (4 weeks).
  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin
(Large Billboard)
$6,000-$10,170
Digital Bulletin
(Large Digital Billboard)
$6,000-$9,335
Poster
(Medium Billboard)
$1,435-$2,250
Digital Poster
(Medium Digital Billboard)
$2,000-$3,450

In the Commonwealth of Massachusetts, along winding highways, interstates and surface streets, billboards make an impactful statement. The Massachusetts billboards cut through the clutter and deliver an important message across to different demographics. And with digital billboards, advertisers can change out creative from the desk without any printing and installation fees.

Massachusetts (MA) Billboard Advertising Data

No. of Billboards 4,000 (estimated)
Major Roads I-90 (Massachusetts Turnpike), I-91, I-93, I-95, I-190, I-195, I-290, I-395, I-495, US-1 (Newburyport Turnpike), US-3, US-6 (Mid-Cape Highway), US-20, US-44, MA-2 (Mohawk Trail), MA-3 (Pilgrims Highway), MA-9 (Worcester Road), MA-24, MA-25, MA-28, MA-30, MA-32, MA-37, MA-53, MA-62, MA-79, MA-107, MA-123, MA-128, MA-140, MA-146, MA-203, MA-213, Storrow Drive, Memorial Drive, Soldiers Field Road, Morrissey Boulevard, Blue Hill Avenue, Revere Beach Parkway
Major Neighborhoods Boston: Downtown Boston, Back Bay, Beacon Hill, North End, South End, Fenway-Kenmore, Charlestown, East Boston, Dorchester, Roxbury, Jamaica Plain, Mattapan, South Boston, Allston, Brighton, Hyde Park, West Roxbury, Roslindale.

Cambridge: Harvard Square, Central Square, Kendall Square, Porter Square, Inman Square, East Cambridge, Cambridgeport, North Cambridge, Alewife.

Worcester: Downtown Worcester, Shrewsbury Street, Main South, Tatnuck, West Side, Grafton Hill, Greendale, Burncoat, University Park, Vernon Hill.

Springfield: Downtown Springfield, Forest Park, East Forest Park, Sixteen Acres, McKnight, Liberty Heights, Indian Orchard, Pine Point, South End.

Lowell: Downtown Lowell, Pawtucketville, Highlands, Belvidere, Back Central, South Lowell, Centralville.

New Bedford: Downtown New Bedford, South End, West End, North End, Buttonwood Park, Acushnet Heights, Clark’s Point.

Fall River: Downtown Fall River, Highlands, Maplewood, Flint, North End, South End, Bay Village.
Population 6,900,000 (estimated)
DMA No. N/A
Race White 70%
Black 7%
Hispanic 12%
Other 11%
Median Income $79,835
Median Age 39
Zip Codes
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