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Billboard Advertising in Harlingen, Weslaco, Brownsville and McAllen, TX in Cameron County and Hidalgo County

Map of Harlingen, Weslaco, Brownsville and McAllen Billboards

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Harlingen, Weslaco, Brownsville and McAllen, TX Billboard Advertising Rates

  • Estimated per display per period (4 weeks).
  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin (Lg)
Bulletin
(Large Billboard)		 $3,200-$5,200
Bulletin, Digi (Lg)
Digital Bulletin
(Large Digital Billboard)		 $3,500-$5,500
Poster (Md)
Poster
(Medium Billboard)		 $1,000-$1,500
Poster, Digi (Md)
Digital Poster
(Medium Digital Billboard)		 $2,200-$2,700


In Harlingen and Weslaco, TX, in Cameron County and Hidalgo County, roadside billboards are a common sight along major highways and busy streets. These cities feature a mix of traditional static/print billboards and modern digital/LED billboards. In Brownsville, TX, static billboards, often found in high-traffic areas, deliver consistent messaging and are popular for local businesses. Meanwhile, in McAllen, TX, digital/LED billboards are becoming increasingly prevalent, offering dynamic content that can be updated in real time. This combination allows advertisers across the Rio Grande Valley to reach diverse audiences with both long-standing and timely messages.


Harlingen, Weslaco, Brownsville and McAllen, TX Billboard Advertising Data

No. of Billboards 1,300 (estimated)
Major Roads U.S. Highway 77, U.S. Highway 83, State Highway 499, State Highway 107, State Highway 4, and State Highway 336
Neighborhoods Stuart Place, Pendleton Park, Westgate, North Side, West Brownsville, Southmost, Sharyland, and Downtown
Population 445,544 (estimated)
DMA No. 87
Race White 13%
Black 1%
Hispanic 85%
Other 1%
Median Income $39,524
Median Age 31
Zip Codes 78550, 78552, 78596, 78599, 78520, 78521, 78526, 78575, 78501, 78503, 78504, 78539

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